Southampton Essay Example | Topics and Well Written Essays - 10000 words

Southampton - Essay Example Finally yet importantly, I would like to thank all my peers and classmates who made it an enjoyable experience during the entire course. Southampton as a port city has a rich maritime history and remains home to a few of the most notable historical monuments and buildings in the UK. However, due to lack of proper planning and execution, tourist footfall is far from satisfactory. Through this dissertation, the researcher has analysed the different aspects to promoting urban tourism in the region. Data gathering and subsequent analysis conveyed that area of West Quay, the waterfront and the parks need to be re-organised. The cruise industry forms the backbone of the region’s tourism and should be promoted as its Unique Selling Point (USP). Southampton council should also perform tie-ups with neighbouring councils of Winchester Eastleigh to promote tourism. Specific recommendations for structural changes in Southampton’s approach to urban tourism include proper advertisement to highlight the city’s best features, museum visits need to be free for the public and funding needs to be procured to mainta in historic monuments and buildings. Moreover, council also needs to work to raise public awareness about the importance of urban tourism, which in turn would affect the economy. Modern theory on sustainable development ushers a combination of economic, social and environmental issues whereby each issue is provided equal importance and judged accordingly. This form of ‘integrative approach’ helps in seeking a balance between economy and society whereby diverse sectors become mutually intertwined to support the common good (Daniels, 1991). Britain had witnessed alarming decline in its manufacturing productivity from 1980 onwards. This situation was further hampered during the economic recession of 1979-1982; however it was also during this time that organisations and government gradually began to appreciate the importance of